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“I feel when I have really learned it has been during the uncomfortable times.”

Ryan Fink, CEO & Co-Founder of

Ryan Fink

  • Portland, OR
  • Founder of three tech companies
  • Current CEO and Co-Founder of
  • Augmented Reality Enthusiast
  • Entrepreneur

Key Points

  • I didn’t even know what Augmented reality was at this time. But, I met with Paul the CEO of Vuzixat CES
  • “Test and kill your assumptions.”
  • “Professionals have to go out on-site and the spend upwards of 40-60% of their day in traffic going from site to site. Then they go back and create a quote.”
  • “It really came out of my desire to create, and my desire to try and do things that make me uncomfortable.”
  • “I wanted to see where I sped up and slowed down in my runs”
  • “I feel when I have really learned it has been during the uncomfortable times.”
  • I think every entrepreneur will face the point where they ask “is this a dead-end or should I keep going?”
  • Micro pivots are the best way to learn and iterate quickly by listening to the customer.
  • “As you are making these micro pivots and you are learning, eventually you will either get to a deadend or a breakthrough.”
  • Surround yourself with good advisors and good mentors, and make sure you do your do diligence before you allow them into your circle.
  • The good entrepreneurs are the ones that really appreciate perseverance. They appreciate you reaching out. But, you have to do it in a very tactful way. “I would love to buy you a 10-15 minute coffee.”
  • It’s all about being okay with being uncomfortable.


Microsoft Hololens

Book Recommendations

  1. Hard Thing about Hard Things by Ben Horowitz
  2. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld
  3. The Lean Startup by Eric Ries

Movie Recommendations

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